{"id":78537,"date":"2026-11-02T16:10:05","date_gmt":"2026-11-02T16:10:05","guid":{"rendered":"https:\/\/lagacetadealmeria.com\/?p=78537"},"modified":"2026-11-02T16:10:08","modified_gmt":"2026-11-02T16:10:08","slug":"ferran-marketing-canalla-las-costuras-de-perico-e-indurain-vuelven-a-casa-china-un-negocio-demasiado-grande","status":"publish","type":"post","link":"https:\/\/lagacetadealmeria.com\/?p=78537","title":{"rendered":"Ferran; marketing canalla; las costuras de Perico e Indur\u00e1in vuelven a casa; China, un negocio demasiado grande"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><\/td><\/tr><tr><td><a href=\"https:\/\/www.linkedin.com\/comm\/newsletters\/7054467501727899648?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta&amp;trkEmail=eml-email_series_follow_newsletter_02-newsletter_entity_lockup-0-newsletter_entity_cta-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NZNMJizi3xOR61XB9yqSDb6mg7qTrVyqhEGD24gxhL347VGWHNjHFT0_Hdpv1HPcJ7jdXbupItPNZM4_DaIrBtYs1MfqFIBpVuLhaMHL3l7KdOMcpU6dYvNq_NuKE3DlkoHTmzyaTZm6Vwqk1vlHB1KAlzcRi7Ckv1iy5koSY33Bu91piJFZpPcQF0GcSAWKCZY_S0TtSwxAlVB2KhNVSUQ3WOdXvXKpDH08LQCDQ0xXlFpDvVOiqyEQBoiOmQ4gmNOgeqqO5pDWW84ET7PyloM04Wf1hMaYWM6GQcMhPE8QIqL=s0-d-e1-ft#https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQFHZ2-BLbl2UA\/series-logo_image-shrink_100_100\/series-logo_image-shrink_100_100\/0\/1682682917592?e=1795046400&amp;v=beta&amp;t=t6D1stZ3I6viAIGCxtjUa9vNwhz_KO2HLdPkSCeWeic\" alt=\"Abrir Sport Business\">                                        Sport BusinessPara quienes quieren saber todo sobre la industria del deporte<\/a><a href=\"https:\/\/es.linkedin.com\/comm\/pulse\/ferran-marketing-canalla-las-costuras-de-perico-e-indur%C3%A1in-vuelven-gl7ye?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-newsletter_content_preview-0-headline_&amp;trkEmail=eml-email_series_follow_newsletter_02-newsletter_content_preview-0-headline_-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_Nb0RUXXf_5ODGybVfNkCEzI7oCmwt-BqRjVjtWP_vTtiuFmIrb_ErlIKNGQfCG3OZMa-s8E-YYner2nvjkVLP7ikY_PZErvQRwK1_JSPwC8wZLQ-JqHqgrIaX1PU-0yX8gi-wILdC4Wxuk7ljjCuJwEIjyJKsZPY6U4w1YNm2vK4XNo_UHOHIGmJ43ZTkuoFnbXxm7P-Fup14RCxhDwwPnu9hNq-slGQxdA6JJzDYXheRG7hEovD6AgBkoSr8UZLu7XQ-STe8Grnfa_LWq-xFiE-bMruQ=s0-d-e1-ft#https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQGzSqqL70bePw\/article-cover_image-shrink_720_1280\/B4EaGRHXcMJ0AU-\/0\/1793435990172?e=1795046400&amp;v=beta&amp;t=WVJJR-nNNRId2qG-k0Q3lD9ePEAIH72DsgEsJmQOYS8\" alt=\"Imagen de la portada de la newsletter\"><\/a><a href=\"https:\/\/es.linkedin.com\/comm\/pulse\/ferran-marketing-canalla-las-costuras-de-perico-e-indur%C3%A1in-vuelven-gl7ye?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-newsletter_content_preview-0-title_&amp;trkEmail=eml-email_series_follow_newsletter_02-newsletter_content_preview-0-title_-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\">\u2026<\/a><a href=\"https:\/\/www.linkedin.com\/comm\/company\/efe?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-newsletter_content_preview-0-author_&amp;trkEmail=eml-email_series_follow_newsletter_02-newsletter_content_preview-0-author_-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaNo_-iMKuMPkY0pnNN_aUL6twry4pPJKvwqKrixG5ugShEnPj3XNiovoDql7drpe6iDGYnYuoFfVmKvzo91B0GHAPTtXBilm1FNfeO7q1hXdZmyxLWTKyPkxTMWhcTkeFMQvD6Uorx6pTfEm_qKXiY_30i9F0O4qLXsT6SsNBKEKXSy9Uis-SMdxc6r7aZI1-GHnbD_YoTeBm5ororxjTsHBAlXW2TFbKGcU94miTk5AK8yGdw5XhzhHKP6yM=s0-d-e1-ft#https:\/\/media.licdn.com\/dms\/image\/v2\/D4D0BAQE6rvOLZxO91g\/img-crop_100\/B4DZU43gTgHwAQ-\/0\/1740415829737?e=1795046400&amp;v=beta&amp;t=ONwCRieHqpkUJuq2TgsowHOik9pfFWWytrRkqJDTPHA\" alt=\"Imagen del autor\">Agencia EFE<\/a><br><strong>1. Ferran; marketing canalla<\/strong>Ferran Torres. El gol del Mundial con Espa\u00f1a le puso en el gran foco. Su llegada a Par\u00eds (PSG) le abre ahora el mercado del lujo. Madruga, se sumerge en agua g\u00e9lida, a cuatro grados, toma un caf\u00e9, sin leche, activa el ayuno intermitente. Hamburguesas, ropa interior\u2026El mercado busca su lado atrevido y canalla. As\u00ed es <strong>el perfil m\u00e1s \u00edntimo del \u2018tibur\u00f3n\u2019.<\/strong>\u00a0Por <a href=\"https:\/\/www.linkedin.com\/comm\/in\/luis-villarejo-alonso-9231658b?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-null-0-newsletter_content_cta&amp;trkEmail=eml-email_series_follow_newsletter_02-null-0-newsletter_content_cta-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\">Luis Villarejo Alonso<\/a> .\u00a0<img decoding=\"async\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f449\/32.png\" alt=\"\ud83d\udc49\"> <a href=\"https:\/\/efesportbusiness.com\/noticias\/ferran-torres-marketing-explota-lado-canalla\/\" target=\"_blank\" rel=\"noopener\">https:\/\/efesportbusiness.com\/noticias\/ferran-torres-marketing-explota-lado-canalla\/<\/a><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NYazjKF_U7YLUAR_xVZ3Jtq9X7J0Ke_2GQGFcPf91xdrD-Vus-PHletB8sdiEt0Wn2QlmhvvSps_2sBv3jwqdjCJ42fZmYxw1-i93r4Y6RSE-7HLg3bvABSpPBhER9Z41gn3zBrxcO_s7Hk-ACZdn4TXb4Jt7iWJ8bqqeLmf_GD5aecYcsEb9juDrzRp1Kwy2Ht4TYyjQ0tymgGaM0_p_afvV01t1tE0XWTdL0sLBJ2C8OqbUb1JygSgMIaUVxdH-GcGS4apFSaTDnVBYDAia28fE6Cqjgm=s0-d-e1-ft#https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQEiByW1rqJq5w\/article-inline_image-shrink_1000_1488\/B4EaGRH_9OG0AI-\/0\/1793436155993?e=1795046400&amp;v=beta&amp;t=NYQEsrMQQ8ZveTdo_rgptCSqlfdFhabFONyrrw8YwYw\"><strong>2. Vuelve Etxeondo<\/strong>Hubo un tiempo en el que Espa\u00f1a se deten\u00eda frente al televisor para acompa\u00f1ar a Pedro Delgado y Miguel Indur\u00e1in en el Tour. Aquel ciclismo ten\u00eda sus propias costuras, las de la firma guipuzcoana Etxeondo, que <strong>celebra su medio siglo de vida<\/strong> con el regreso a la estructura que conoci\u00f3 como Reynolds, acompa\u00f1\u00f3 en su transformaci\u00f3n en Banesto y hoy compite como Movistar Team. Por <strong>Juanjo Lahuerta<\/strong>. <img decoding=\"async\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f449\/32.png\" alt=\"\ud83d\udc49\"> <a href=\"https:\/\/efesportbusiness.com\/noticias\/costuras-perico-indurain-vuelve-casa-etxeondo\/\" target=\"_blank\" rel=\"noopener\">https:\/\/efesportbusiness.com\/noticias\/costuras-perico-indurain-vuelve-casa-etxeondo\/<\/a><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NbS7_REV8fI5BscSVfnkiQP7cyi54N5AWXZxrDVgtiPhR9c7UgWBe_8gUWb7TX_7mg3VJBAtLecPcLGTM8Nq0BmRYczdpMKuSV84xbvhGEsfe0WrSld3QXZHS9luv-jIZ16xoFjHr-MBU7VWTCw3Fe2iEuv3lXUGkVlMP-j1YKEwiEtQT7hZ7tiIciHD2Ku_LMCkRDWi9Fg28Ixc7hQCGAnjUdyolQFKMa3RM5e4LAHPi3Oiis-FfJEVez3WsdDBp9R7mLmu5sYvSjbBTSogMnCwPM3rSXF=s0-d-e1-ft#https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQF-vPWv0VLZXA\/article-inline_image-shrink_1000_1488\/B4EaGRJS54KIAM-\/0\/1793436495762?e=1795046400&amp;v=beta&amp;t=fk2XM_vYTykUMBeFgLkZikMMGky3owQLy2WRbKKLti8\"><strong>3. El negocio chino<\/strong>China es un mercado demasiado grande para ignorarlo, pero una controversia puede poner en riesgo en cuesti\u00f3n de horas negocios construidos durante a\u00f1os, como evidencian los <strong>patrocinios perdidos por Kylian Mbapp\u00e9<\/strong> tras llamar \u201cdictador chino\u201d a Mao Zedong al comentar un meme.\u00a0Por <a href=\"https:\/\/www.linkedin.com\/comm\/in\/guillermo-benavides-moine-230b843b?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-null-0-newsletter_content_cta&amp;trkEmail=eml-email_series_follow_newsletter_02-null-0-newsletter_content_cta-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\">Guillermo Benavides Moine<\/a> , que analiza el litigio desde EFE Pek\u00edn. <img decoding=\"async\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f449\/32.png\" alt=\"\ud83d\udc49\"> <a href=\"https:\/\/efesportbusiness.com\/noticias\/china-negocio-grande-deporte\/\" target=\"_blank\" rel=\"noopener\">https:\/\/efesportbusiness.com\/noticias\/china-negocio-grande-deporte\/<\/a><img decoding=\"async\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NaW8WGdm4V0szNaaqy9IdfObYZ5R0gzW2t67eE3e9YLBniOljIgIi8FvZNOdVggAPkPls--lsg5i9hYzypoFjY1rLd1wSmpybNCYgCJ7uStdL1ezG8Z3lnp1bOwIqDGK88Yqy-nl-ucWj2ovthcWedhRxKH4MD5Y4B8oA68yhz-28oBqabHjQL-xbPEpg-04KbenHSxlR54ivsLxarzrHiF2hBC658hc2m21v6vkbe3rbbrCaXDBrMhkJAqKbFkHiekrcuOvCj87F5Lc6NMrTLx35tSgeOl=s0-d-e1-ft#https:\/\/media.licdn.com\/dms\/image\/v2\/D4E12AQHBS3q-DdN5Jw\/article-inline_image-shrink_1000_1488\/B4EaGRKBSzHEAM-\/0\/1793436685732?e=1795046400&amp;v=beta&amp;t=EmS3vZyvE3oU-gOSwHv4Stf4rqqoT4vErNcRSyAHNNM\"><strong>4. Una inyecci\u00f3n de 100 millonesEl renacimiento del Valencia CF<\/strong> pasa por una alianza con empresarios estadounidenses. Pitchwise Holdings, el consorcio que ha acordado adquirir el 42% del club e inyectar 100 millones de euros, re\u00fane a los cofundadores de KKR, gigante del capital privado, y a propietarios de franquicias de la NFL y el b\u00e9isbol. El Nou Mestalla es el foco de su apuesta. Por <a href=\"https:\/\/www.linkedin.com\/comm\/in\/andrea-montolivo-837461104?lipi=urn%3Ali%3Apage%3Aemail_email_series_follow_newsletter_02%3BrgwHhCSMTXuafyHRFUFbUw%3D%3D&amp;midToken=AQF7oUAcprBc3A&amp;midSig=00T1s6yiNU8sw1&amp;trk=eml-email_series_follow_newsletter_02-null-0-newsletter_content_cta&amp;trkEmail=eml-email_series_follow_newsletter_02-null-0-newsletter_content_cta-null-6c7gt7~mvxmqgmd~w-null-null&amp;eid=6c7gt7-mvxmqgmd-w\" target=\"_blank\" rel=\"noopener\">Andrea Montolivo<\/a> , desde EFE Chicago.\u00a0<img decoding=\"async\" src=\"https:\/\/fonts.gstatic.com\/s\/e\/notoemoji\/17.0\/1f449\/32.png\" alt=\"\ud83d\udc49\"> <a href=\"https:\/\/efesportbusiness.com\/noticias\/que-es-pitchwise\/\" target=\"_blank\" rel=\"noopener\">https:\/\/efesportbusiness.com\/noticias\/que-es-pitchwise\/<\/a>&#8230;<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sport BusinessPara quienes quieren saber todo sobre la industria del deporte\u2026Agencia EFE1. Ferran; marketing canallaFerran&#8230;<\/p>\n","protected":false},"author":12,"featured_media":78538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[30],"tags":[],"class_list":["post-78537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencia"],"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"amp_enabled":true,"jetpack_featured_media_url":"https:\/\/lagacetadealmeria.com\/wp-content\/uploads\/2026\/11\/Ferran.jpg","_links":{"self":[{"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/posts\/78537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78537"}],"version-history":[{"count":1,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/posts\/78537\/revisions"}],"predecessor-version":[{"id":78539,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/posts\/78537\/revisions\/78539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=\/wp\/v2\/media\/78538"}],"wp:attachment":[{"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lagacetadealmeria.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}